News & Events

Update to the 2018 ISA Press Release Concerning a False Posting by the German Suzuki Association (DSG).

The ISA has noted the continued posting of a misleading message on the website of the DSG, an organization not a part of the ESA, the ISA nor authorized to use the SUZUKI name. This post asserting that the ISA does not own the mark SUZUKI is untrue. It is a misrepresentation of fact and poses a liability issue to anyone following that course of action.

In fact, the ISA continues to own registrations for SUZUKI and other SUZUKI marks throughout the world, including Germany. Any assertion to the contrary is inaccurate.

The DSG bases its claims on a decision in a court document from November 2014. Please read the following link for a complete and accurate transcript of the document in question, and not the altered and redacted version as posted by the DSG.

View full Press Release here.

The ISA has written to the administration of the DSG repeatedly requesting this post be deleted. The DSG has responded that the post is no longer on its site. However, the post clearly does remain on the DSG site despite those assurances. ISA will continue to monitor this misrepresentation of its protection of the SUZUKI trademark in the interest of and obligations to all members of the world-wide Suzuki community.